L'Oreal Professionnel showcased its Majirel #FrenchBrowns hair color collection with a grand live hair show from its International Portfolio Artist Berni Ottjes and an exclusive fashion collection from renowned Filipino designer Francis Libiran.
Prior to the start of the show, cocktails and socials was held at the lobby just right outside Shangri-La Hotel's ballroom. I was pretty amazed at the set-up.
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| Check out the ambiance! Seems like I was in Paris that night! |
As the guests arrived at the Shangri-La Hotel at Bonifacio Global City, It was like we have just been transported to a setup reminiscent of the quaint streets of Paris, a fitting location to celebrate the hair color line inspired by the subtle, effortless and naturally gorgeous hair of French girls.
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| EVA GREEN FOR MAJIREL FRENCH BROWNS |
#FrenchBrowns take 10 signature brown shades from the vast Majirel collection and adapts it to mimic French girl-style natural hair fit for all women, even Filipinas.
The Paris-born Eva Green, who is the face of the L’Oreal Professionnel Majirel #FrenchBrown collection is the definitive sample of the effortless, natural, subtle French Girl. Once a Bond Girl and now the star of fantasy-horror series Penny Dreadful, Eva strikes with intriguingly undone beauty, which she portrays to a T as she debunks French Girl clichés in the #FrenchBrowns commercial.
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| Stage was Awesome!!! |
Media personalities, hair professionals, and members of the fashion and beauty industry gathered as for the launch of the L’Oreal Professionnel Majirel #FrenchBrowns hair color collection.
The revelation was stunning as the L’Oreal Professionnel International Portfolio Artist Berni Ottjes performed a live hair demonstration presenting three key looks from the hottest hair trend: French Girl Hair.
In between cutting and styling models’ #FrenchBrowns-colored locks live, renowned Filipino fashion designer Francis Libiran sent throngs of bespoke pieces on the runway, all designed especially to complement the #FrenchBrowns collection.
This dynamic pairing of hair show and fashion show were a nod to three French Girl Hair looks : Pret-A-Porter Chic, French Glam and French Haute Coiffure.
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| Pret-A- Porter Chic |
Pret-A-Porter Chic demonstrated beautifully undone and disheveled hair in a gorgeous copper shade.
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| French Glam |
French Glam portrayed nighttime Parisian elegance in a roughified, shabby version of the chic version of the bouffant.
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| French Haute Coiffure |
and French Haute Coiffure was high fashion personified via an ultra-volumized mid part.
This latest hair color collection from L’Oréal Professionnel takes from the extensive Majirel portfolio, taking its 10 most significant brown shades and infusing its original formulae with subtler reflects, to come up with a more subdued hue. The result of each of these 10 hues on the hair is a distinct brown shade with just the right amount of tame luster, nailing the irreverently subtle, effortless and elegant hair look that French girls possess.
This nonchalant yet striking quality of #FrenchBrowns make each shade visible on its wearer, while maintaining a chic sophistication that is easy to wear for everyday. In this collection of colors, subtlety is the key to elegance: French beauty draws attention by doing exactly the opposite—an unassuming, carefree hair look will nail that ineffable vibe of Je ne sai quoi.
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| Once of Francis Libiran's signature art deco aesthetic creations. |
To complement the looks, the Francis Libiran creations took his signature art deco aesthetic and laid them into the canvas of decidedly Parisian silhouettes, among them a long, structured trench, a minimalist jumpsuit with subtle flounces, and an array of mini capelets.
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| L’Oreal Professionnel International Portfolio Artist Berni Ottjes |
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| Renowned Filipino designer Francis Libiran. |
Truly, one of the best show and launch I ever attended!
Clients can avail of the L’Oreal Professionnel Majirel #FrenchBrowns hair color service in premium salons, where L’Oreal hair professionals employ expert hair contouring techniques as they provide the most bespoke color for each individual.
To know more, visit http://www.lorealprofessionnel.com/, like www.facebook.com/LOrealProfessionnel.PH and follow www.instagram.com/lorealproph/.
Xoxo,
Jaimie
xx THE MERMAID IN STILETTOS xx
All my images copyright to THEMERMAIDINSTILETTOS.COM
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