Filipinos of all ages attest to their undying love for the SPAM® brand, bringing the brand from the all-time favorite premium canned meat, to an icon of fun and pleasure in every eating occasion. TRULY, a staple in every kitchen and throughout every meal.
Inside this little blue can lies the delicious, crave-able meat that bursts endless possibilities – you can chop it, slice it, fry it, bake it, or with the recent discovery, one can even make a sisig or even a puto spam.
This is why its newest campaign, SPAM® CAN!, revolves around all the things that SPAM® CAN! do for us.
Showcasing new ways on how we can enjoy our all-time favorite canned meat through the new SPAM-MAZING™ local recipes, the campaign can let us discover all new things that SPAM® CAN! offer and do. Among them is by learning how easy and breezy it is to prepare Pinoy comfort food like SPAM® Tokwa’t Baboy and SPAM® Sisig, and even get to try international recipes such as SPAM® Fried Rice and SPAM® Tacos.
The SPAM® CAN! event
The recently concluded SPAM® CAN event was filled with exciting activities, new learnings and discoveries which the SPAM® fans enjoyed.
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| Cooking demo by Chef Sharwin Tee |
Among the exclusive activities are cooking demo by Chef Sharwin Tee, SPAM® Can-aoke and SPAM® Dance-off
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| SPAM® Fries and SPAM® Puto |
They also served special SPAM® dishes All for free!!!
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| SPAM® Sisig and SPAM® lumpia |
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| Make a Hero SPAMWICH™ booth |
While there’s a lot more to uncover with the SPAM® brand and its line-up of taste-obsessing recipes, we bet it comes as no surprise that the SPAM® brand can actually launch its very own boyband.
Let's all welcome ALL4SPAM™ as the newest addition to your SPAM® craving needs.
ALL4SPAM™ boyband is group of four members — SUPREEZY aka the Bad Boy, professing his strong obsession for SPAM® Hot & Spicy; MAD MIC, the goofball, who just can’t get enough of SPAM® Bacon; PEPPER, the pretty boy whom your mom wants you to marry, has always been in love with SPAM® Classic; and lastly, ACE, the lover-boy, who is all sweet and cheesy and just like his go-to, the SPAM® Cheese.reinforces the love and preference of the Filipinos for the SPAM® brand. They entertained the crowd as they perform by singing and dancing their way to make fans fall in love even more, as they show all things that SPAM® CAN! do.
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| haha! Yes, I was one of the participants in one of the games :) teehee! |
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| SPAM® donated through the Make a Hero SPAMWICH™ booth |
SPAM® through the Make a Hero SPAMWICH™ booth were able to raise some funds during the event. All of its proceeds have been doubled and donated to their partner foundation – Children’s Hour.
“The SPAM® team highly recognizes the love that the Philippines has for SPAM® products, and we are truly thankful for the support that we’ve received over the years. We have specifically chosen to launch the SPAM® CAN! campaign in Manila because we see the potential to grow the market of SPAM® lovers by showing consumers how versatile SPAM® products are. And because Filipinos are known to be some of the most talented singers in the world, launching a boyband, ALL4SPAM™, made complete sense to reinforce just what the SPAM® Brand can really do,” says Jaynee Sherman who is the Senior Brand Manager of the SPAM® Brand, Hormel Foods International Division of Hormel Foods Corporation.
"This is truly an exciting time for the brand because with our newest campaign, we offer more reasons for the SPAM® fans to enjoy more dining occasions with our product. We will always keep giving them new things, new ideas, new recipes, because SPAM® CAN! really do a lot of things,” Ms. Sherman ends.
ALL4SPAM™ boyband was officially launched at the SPAM® CAN! event last March 20 at the Glorietta Activity Center, alongside the unveiling of the new SPAM® CAN! TV commercial and all the exciting fun activities for the SPAM® Fans! You can check out more photos of the event HERE.
ABOUT THE SPAM® BRAND
This delicious American icon and global brand launched in 1937 as “The Meat of Many Uses!” and the world quickly ate it up. It was the arrival of WWII, and the need for easily transported & protein that did not need refrigeration, that fueled the SPAM® brand’s incredible growth around the world. Today, with over a dozen varieties sold in more than 40 countries, this 80-year-old brand continues to ignite invention all over the world.
Xoxo,
Jaimie
xx THE MERMAID IN STILETTOS xx
All my images copyright to THEMERMAIDINSTILETTOS.COM
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