Yesterday, FWD Life Philippines, one of the country’s fastest-growing insurers, launched its “Blaze a Trail in the Arctic” campaign in conjunction with the FWD North Pole Marathon 2018, the world’s coolest marathon which will be held on April 9 this year.
FWD being the marathon’s title sponsor, will sponsor ten (10) runners from six (6) countries across Asia who will showcase their passion and determination to take on extreme challenges and embrace this experience of a lifetime, traversing the 42-kilometer path with an average temperature of -30 degrees centigrade. The North Pole Marathon is recognized by the Guinness World Records as the “Northernmost Marathon on Earth”.
FWD Life Philippines President and Chief Executive Officer Peter Grimes mentioned that with Blaze a Trail in the Arctic as their Philippine campaign promoting the marathon, they aim to encourage Filipinos to live life to the fullest, since they will always have their back! He also said that as a brand that continues to change the way people feel about insurance, FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges, to pursue their aspirations without worries, and to ignite their passion for life-enriching experiences.
FWD Philippines will be represented by Louie Sangalang, a multi-sport athlete who engages in mixed-martial arts, boxing, and triathlons.
A proud cancer survivor, Louie was diagnosed with cancer of the appendix when he was 21. But instead of giving up, Louie—who has been in remission since 2000—turned to sports and was able to bounce back successfully.
FWD will be providing Louie with insurance protection so that he can embrace the North Pole Marathon challenge worry-free. And to help Sangalang, FWD Philippines formed a North Pole Marathon squad who will support his mental, physical, and emotional preparations.
Included in the squad are triathlon icon Ani De Leon- Brown, who will collaborate with his personal trainer and coach Ige Lopez for Louie’s physical preparedness; mountain climber Romi Garduce, who will share his insights on surviving extreme weather conditions; Maricel Laxa-Pangilinan and son Benjamin, who will provide emotional support and motivation; and sports enthusiast and funny man Sam YG, who will help keep the rigorous— sometimes stressful—training, lighthearted and fun(ny).
For more photos of the launch, you may view it here.
Marathon and campaign updates will regularly be made available via the official website: npmarathon.fwd.com.ph
Xoxo, 💋
Jaimie
xx THE MERMAID IN STILETTOS xx
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