For the Asia’s Songbird, Regine Velasquez-Alcasid—one of the very few who’s successfully juggled being a singer, actress, record producer, and TV host—there’s one role she loves best: being a mom to her six-year-old son Nate.
Regine and Nate—who love to spend time just talking to one another about anything and everything under the sun—are the newest members of the Jollibee family and the stars of the latest heartwarming Jolly Spaghetti TV ad.
In the commercial, Regine revisits a familiar scene—a full concert auditorium with thousands of adoring fans—with a sweet-sarap surprise backstage for Nate. The ad goes on to show us special everyday moments between mother and son, with Regine narrating how being a mom has shed new light on day-to-day situations.
This is not the first time Regine and Nate worked on an endorsement together, but she believes that this one with Jollibee is the most special. She said that the storyboard is so touching and very personal. It showed her different roles as Regine. It also showed that her greatest role is being a mom, which is the most difficult yet most fulfilling role that she have to play. She also shared that this Jollibee ad is inspired by her real life and her thoughts about being a mom.
Just like real life
Upon first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”
Asia’s Songbird also “In the ad, there’s a line where I say “sa lahat ng kinantahan ko, ikaw lang ‘ang nakatulog.” That’s true talaga! He really sleeps whenever I sing to him. It’s like they captured our real lives!” she said.
Another scene in the commercial that made Regine emotional is when she sings the lines “Pangako magmula ngayon, tayong dalawa ang magkasama,” which is lifted from one of her platinum hits “Pangako.” This song holds special meaning to the songstress as it was composed by her husband Ogie Alcasid.
Sweet-Sarap bonding moments
Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it.
One of their favorite bonding activities is to talk to each other before bed. “Nate also loves hotel supplies like toothbrushes,” Regine explains. “So one time when I was traveling, I brought everything back home to him. He was so happy, akala mo binigyan ko ng special gift. To him, it was really special because he knows I remembered him. I then realized, you can buy your child all the toys you can think of, but what they really want is more time with you.”
Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.
"When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.
“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”
It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.
Like Regine and Nate, make your family bonding moments more special with the sweet-sarap na walang katulad Jolly Spaghetti. The Jolly Spaghetti Solo retails for only P50.00* and the Jolly Spaghetti Family Pan (good for four to five persons) for P199.00*. Both are available in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru.
For more information on your Jollibee favorites and promos, like the Jollibee Philippines Facebook page and follow @Jollibee on Twitter and Instagram. * Prices may vary across different locations.
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Xoxo, 💋
Jaimie
xx THE MERMAID IN STILETTOS xx
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