When the clock strikes midnight of October 17, a 24-hour shopping event will allow consumers to support disadvantaged children through UNICEF, as Unilever Philippines and Lazada launches ‘Shop2Give’.
For a full day, Unilever will take over eCommerce platform Lazada, quirkily transforming the online shopping giant’s interface. Unilever will revamp images of their products with children’s hand-drawn images, bringing focus to the beneficiaries of the activity. With Shop2Give, the kids are the ultimate beneficiaries.
Shoppers can enjoy up to 80% off on Unilever products when they visit lzd.co/shop2givePH. They can even purchase “buy one, give one deal”, a meaningful initiative that treats shoppers to massive discounts, but also donates to beneficiaries of UNICEF.
When purchasing Unilever products on Lazada, online shoppers can use the promo code SHOP2GIVE, or collect vouchers to receive even more discounts on their carts when they check out. A donation will be made to UNICEF that benefits children for every purchase made.
Recognizing the groundbreaking initiative, activating brands with purpose to reach more children in need through massive distribution might, UNICEF Country Representative Lotta Sylwander expressed their gratitude: She said, “We are fortunate to have champions in our midst who continue to explore solutions #ForTheKids – their needs, and their future. This only strengthens our resolve to reach more children as they will be 100% of our future.”
In a world full of children in need, it will always be a perfect time to share and to give. Thanks to eCommerce, helping these kids would be possible with just a few clicks. LazMall Super Brand Day with Unilever on Lazada begins at 12 midnight of October 17. Add to cart, and don’t miss your chance to shop and give back just by clicking!
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Jaimie
xx THE MERMAID IN STILETTOS xx
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