ORLY Gel FX BUILDER IN A BOTTLE IS HERE

Thursday, February 28, 2019

ORLY Gel FX BUILDER IN A BOTTLE IS HERE

Last February 19, I had an all-white afternoon tea party at the Marco Polo Hotel. I was invited by my favorite Nail Polish Brand — ORLY.

They launched their newest innovation, the ORLY Gel FX Builder in a Bottle.

When I saw them presented it, I blurted— I need it in my life so bad. haha!

Kidding aside, the product is an effortless, all-in-one, brush-on builder application that offers flawless and more natural looking nail extensions.

Sculpt and extend nails using a brush-on application without a sticky mess!

“Compared to Acrylic or Hard/ Soft Gel, the Builder allows for an easier application, has flexible strength that eliminates painful cracking, and follows a fuss-free soak-off removal that actually protects your natural nails and allows them to grow" says Elsbeth Schutz, ORLY Ambassador, who was also present to train professional nail technicians who will be the primary users of the new product.

There was also a beauty dialogue which featured three inspiring Filipina women who have led significant contributions in their respective fields.

Doctor Geraldine Zamora, whose strength and resolve to help her patients is known in the field of Rheumatology and Internal Medicine; Journalist Margaux Salcedo, with her crystal-clear narrative of events and places in her weekly column; and Actor Pinky Amador whose talent is well-known globally.

Together with Nadia Deering, ORLY International Vice President for Sales ~ they in discussed the importance of women helping other women thrive in their particular areas of expertise.

Nadia Deering also gave everyone a style update on nail care trends and top polish colors this 2019, with the nude tones getting a shimmer and glitter upgrade and the bolder colors of Vibrant Reds and Aqua Blues being a staple of everyone’s Summer wardrobe.

Photo via @oliveave_nails on instagram

Light Coral and Iridescent Pearl also make its usual rounds, renewing a fresh take on a new season.

ORLY, as we know, has built its heritage on leading through innovation. Their continuous effort in reinventing the game put them at the forefront of building beauty and style for generations to come.

The event emphasized the need for everyone to look closely at their own uniqueness, especially in this era where one is gauged by the optics of social media and celebrate distinctiveness to promote a kinder and a more loving look of oneself and others.