“The power of TikTok is clear, but it requires a new and different way of thinking. Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity,” said Ng Chew Wee, TikTok Head of Business Marketing. “Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition."
Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:
Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast Moving Consumer Goods (FMCG) and Government.
Agency Category: Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.
Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.
All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021. The following panel of judges representing in-house and agency creative executives, as well as CMOs and TikTok Creators, will be determining the winners of the competition which will be announced on 1 February 2021:
Ng Chew Wee, TikTok Head of Business Marketing
Katie Puris, TikTok Managing Director of Global Business Marketing
Dianchen Yao, TikTok Head of Client Solutions SEA
Nguyen Dinh Toan, Senior Vice President of Marketing at Suntory Pepsico Vietnam
Sutirapan Sakkawatra, EVP Head of Marketing at Siam Commercial Bank
Roberto Saputra, Chief Brand Officer at Smartfren Telecom
Jeff Cheong, DDB Group Singapore Deputy CEO and Tribal Worldwide Asia President
Maryzyle Fernadez Galinato, Group Creative Director at Hakuhodo Saigon
Pingkan Rarumangkay, Executive Creative Director at Wunderman Thompson Indonesia
Tay Guan Hin, Chief Creative Officer of BBDO Singapore
Sompat Trisadikun, Chief Creative Officer at The Leo Burnett Group and Publicis Group in Thailand
For each category, regional and local winners will be selected. Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.
Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-
To enter the competition, view tutorials, best practices and creative playbooks, please visit: https://www.tiktok-
TikTok, the leading destination for short-form mobile videos, is enhancing privacy and browsing options for families on the app by building on its existing Family Pairing features. This latest update provides parents with the industry's most comprehensive suite of options to better guide their teen's online experience.
As more families continue to turn to internet platforms like TikTok to stay entertained, informed, and connected, parents now have the option to manage their teen's online experience by linking their TikTok account to their teen's, and setting discoverability and safety controls. Developed for parents, this suite of new features is intended to jumpstart digital wellbeing and online safety education for families.
The new features include:
Search: This allows parents to directly control whether a teen can search for content, users, hashtags, or sounds on the app.
Comments: Parents may decide who can leave comments on a teen's videos - Either all users, friends only, or no one.
Discoverability: This lets you regulate whether your teen's account is private or public. With a private account, your teen can choose who can see their content. When the account is set to public, anyone can search for your teen’s profile, and view their content.
Liked videos: Here, you decide who can view the videos your teen liked.
"Parenting a teen's digital life can be daunting and many parents feel as though they're playing catch-up when it comes to the latest technology and apps their teens use. Working with our community and industry partners, we are committed to helping facilitate important conversations within families about internet safety," said Arjun Narayan, Director Trust & Safety, TikTok, Asia Pacific. "Family Pairing was developed to help parents build upon their online safety education and define the experience that is best for their families."
Family Pairing, which allows a parent to link their TikTok account to their teen's, already offers features such as Screen Time Management, Restricted Mode, and Direct Message regulation to provide parents with insight and control over how their teens use TikTok.
Over the past year, TikTok has taken steps to improve and enhance its teams, policies, controls and educational resources. Along with its tools for families, the platform continues to strengthen its youth safety and well-being policies. Just recently, TikTok added more guidelines and resources to support body positivity within the community, and remove harmful content such as hateful ideologies. Sending of images or videos in comments or messages is also not allowed on TikTok, because studies have linked the spread of child sexual abuse material to messaging on apps, especially those with encryption.
TikTok has developed global partnerships to protect against child exploitation and to remove such content, terminate accounts, and report cases to the National Center for Missing and Exploited Children, and local law enforcement agencies. Protecting minors – online and offline – is highly important and requires collaboration between platforms, governments, and child safety organizations. This is why TikTok supports the implementation of the Voluntary Principles to Counter Online Child Sexual Exploitation and Abuse, which offers a framework that can be consistently applied across sectors and services to respond to changing behaviors and protect young people.
For families who want to learn more about online safety, TikTok has created several resources, including its Youth Portal, Parents page, and educational safety videos. TikTok remains committed to the security of its community – especially the youth – and will continue to develop resources, tools, and policies as it aims for the highest level of safety.
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