The recently concluded Lark webinar series aimed to help businesses adapt to changes in the workplace.
Lark strengthens its position as an ally for sustainability, growth, and success among businesses in the Philippines after completing three successful tracks of the Lark Your Way to Success webinar series. The webinars, which took place throughout November and December 2020, were well-attended by small business owners and entrepreneurs who are members of Lark's partner organizations, Junior Chamber International (JCI) Philippines, Association of Filipino Franchisers Inc. (AFFI), and GoNegosyo. Representatives from partner media organizations, ABS-CBN News Channel, Business Mirror, CNN Philippines, Esquire, Inquirer.net, UnboxPH, and Yugatech were also invited to the webinars.
Each track covered three topics, and featured industry experts and key opinion leaders who shared their professional advice on how businesses can adapt, evolve, and innovate in order to thrive in the future. These are the highlighted lessons in business growth and sustainability that participants learned at the Lark Your Way to Success webinars.
1. Businesses without a digitally-enabled workforce may be extinct by 2021
The first webinar session taught attendees the value of adapting to change, and how going digital is a key solution for this. The first speaker of the day was Joey Lim, Vice President of Sales, APAC in Lark. She discussed effects of the Covid-19 pandemic on businesses, and how a new digitally-driven work normal is the future of work.
Entrepreneur and host RJ Ledesma was the next speaker. He talked about the importance of having an entrepreneurial mindset, and the ability to find opportunity in crisis, in order for a business to succeed. The final speaker for the day was business technology coach Joey Gurango, who shared insights on the current workflow trends. According to Joey, a digital transformation is necessary right now for any business that wants to survive.
2. Connecting and collaborating is essential for business success
The second track focused on how businesses must evolve to stay afloat in the new work landscape. The session started off with a look at best practices in adopting new ways of work through local, regional, and global case studies shared by Cat Avelino, Head of Communications, Lark Philippines.
The second speaker was entrepreneur, business consultant, and columnist Francis J. Kong, who shared some dos and dont's for managing teams and resources remotely. He explained how crisis can make us both better and bitter, and how it can also push us to evolve faster. The last to speak were content creator and COO of The Canton Club, Camille Co, together with Charlotte Co. They explained why it is necessary to listen to the needs of consumers, and how true connection and collaboration can yield positive results.
3. Business leaders must lead by example when embracing new ways of work
Innovation is indispensable for success in the future landscape of work, and the third track of the Lark webinar series emphasized this. Regional Lark Product Specialist, Andeed Ma started off with a talk about how businesses can make technology work for them in moving towards the future of work, and how Lark is an example of a great tool to use for this purpose.
Digital entrepreneur Carlo Ople spoke next, on the topic of managing ang measuring employee engagement and collaboration while working remotely. According to Carlo, it might be best to focus on each remote employee's key performance indicators (KPI) rather than on-screen time when assessing productivity. The final talk was by automotive journalist, events host and CNN Philippines Anchor, James Deakin. He stressed the need for new normal leaders to lead by example, particularly when it comes to learning how to use digital tools, and showing employees how easy they are to use for work.
At the end of the webinar series, two businesses owners who joined the sessions were selected as mentees for Lark's New Normal Business Council and Mentorship Program.
The chosen CEOs are Joyce Yu of True Blends Tea & Coffee and Mark Joseph David of Pal Maritime Corporation. Both will be granted a mentorship program by Lark, along with an additional 100GB Lark cloud storage for one year, and PHP300,000 worth of PR and marketing support.
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